The Braselton Zoning Board of Appeals will hold a public hearing on Thursday, April 26, at 7 p.m. on a request to allow a gas station to place a new sign at the intersection of Ga. Hwy. 124 and Ga. Hwy. 211.
Acree Oil Company, Toccoa, is seeking a variance related to the proposed sign’s size and its internal illumination.
The company has a contract with Braselton Developers to supply Shell fuels to the Braselton Shell station located at 1975 Ga. Hwy. 211. Acree Oil says it has a contract to maintain Shell image standards at the site.
However, the gas station is located at the intersection widening of Ga. Hwy. 124 and Ga. Hwy. 211 in Barrow County. The Georgia Department of Transportation took some of the gas station’s land – including the spot of an existing sign — for the widening project, according to plans submitted to the town.
The DOT placed $6,200 in an escrow account to compensate Acree Oil for a new sign and its installation. But, the company said that a new sign that will meet the town’s codes will cost an estimated $15,000.
Acree Oil also cited anticipated competition from a RaceTrac, which is set to be built on the opposite side of Ga. Hwy. 211 — across from the Shell station.
The new Shell sign will be updated with digital pricing, according to the application.