A group spearheading Braselton’s LifePath got its first glimpse of a new website promoting the multi-use path.
The Braselton Community Improvement District (CID) board of directors expects to launch the new website — www.BraseltonLifePath.com — by Dec. 1, once it tweaks a few details. The group viewed a draft website on Monday.
After approving its logo last month, the group is quickly moving forward to promote the LifePath — a 1.7 mile network of 10-foot wide paths along Ga. Hwy. 211 and Thompson Mill Road (Ga. Hwy. 347) designed to connect residents with businesses.
The mock website already shows photos of how the LifePath may be used — from those driving golf carts, to joggers and bicyclists traveling to area stores and offices.
The first segment of the LifePath — along Thompson Mill Road from The Gates of Braselton to the intersection of Ga. Hwy. 211 — was built by the Braselton Visitors Bureau Authority and is already being used by residents.
The LifePath will be installed in existing rights-of-way along Ga. Hwy. 211 from the Liberty Village development to the RiverStone Park subdivision. It will also continue down Thompson Mill Road (Ga. Hwy. 347) past a residential gate to Chateau Elan and a new hospital to eventually connect to The Village at Deaton Creek. The LifePath will further extend down a small section of Liberty Church Road to the Braselton Mulberry RiverWalk at the Barrow/Jackson county line.
The Braselton CID is a self-taxing group of owners of 24 properties in the district that is funding the LifePath. The group has taken a $450,000 loan to build the LifePath, which will be repaid with taxes collected among commercial properties in the district.
By launching the website in just a few weeks, the Braselton CID board of directors hopes it can spread the word about the LifePath. Town manager Jennifer Dees, who serves on the CID board, said she has been receiving lots of questions about the project.
The website will include a map of the LifePath, information about the Braselton CID and plans for the LifePath, news items, contact information and details about businesses in the district.
“We want to use it was an advertisement for the area,” said Guy Herring, the administrator of the Braselton CID and director of planning for the firm McFarland-Dyer and Associates, Inc.
Board members discussed ideas on how to promote businesses in the district — from single developments offering multiple leasing opportunities to businesses not in the CID that may be interested in advertising on the website. The Braselton CID includes a number of retail centers and offices with medical practices.
Phil Christian — who is developing a medical office complex called Stone Crossing on Ga. Hwy. 211 — questioned how to promote available tenant space in the district. Christian is planning to build a second medical office on his property.
“We need to keep an inventory of that,” Herring said.
Meanwhile, the CID board is still working to redesign the plans for the LifePath at the intersection of Ga. Hwy. 211 and Thompson Mill Road, leading to the Mulberry Walk Shopping Center.
The initial plans included moving a utility pole at the intersection, but now officials are working on redesigning that area without moving the pole. Herring said there were some issues with potentially relocating the pole and he is working with the Georgia Department of Transportation to fast track the latest changes.
If Guy Herring is in charge of this project, it will be an erosion nightmare. (He had a history of ignoring the green book while he worked for Barrow County.) Also I've notice fire hydrants with the steamers nearly at ground level in "completed" areas. Guess Mr. Herring was absent from class the days they talked about health, safety and welfare.